Thursday, October 9, 2014

Pink Drill Bits?

Every October I play a parlour game to guess what unusual new thing will get "pinked" for Breast Cancer Awareness Month.  Drill bits might be this year's winner.  Baker Hughes, in a promotion deal with the Susan G. Komen organization, is distributing pink drill bits this month.

After a few weeks of so much pink (especially during NFL games), I get a bit cynical and see it more as a bunch of marketing managers getting on board with a popular brand (and visa-versa).  Don't get me wrong, I am very appreciative of the funding and attention that Komen has brought to the treatment of breast cancer over the past couple of decades.  I feel especially hypocritical saying this because my family has been a direct benefactor of this progress.  But after a while, it feels that this one cause is sucking all the air out of the room when the world is full of other worthy causes that unfortunately don't have such a ready-made marketing angle.

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